If you are a Nepali blogger and want to grow your online presence, then SEO is crucial. With the right strategies, your blog can rank higher on search engines. SEO is very important for every creator. Be it a blogger or a YouTuber, without SEO, it’s very difficult to survive. In this article, we will talk about SEO strategies for small blogs—an ultimate guide for Nepali creators.
We have already published many articles on SEO. If you are a Blogger user, then read this SEO for Blogger guide. Else, the SEO for WordPress guide will be helpful for you.
Without any delay, let’s dive into the article. Make sure to read it until the very end. I am sure it will provide you with a lot of useful information.
SEO Strategy for Small Blogs: A Guide for Nepali Creators
For small blogs, it is very difficult to get exposure. It will cost a lot of money to run ads. To prevent you from spending unnecessary funds, you can take the help of SEO. SEO is free and always will be free.
You just need the right strategy. After that, SEO will automatically start showing its results. I started this blog just three months ago. In these three months, I have learned a lot about SEO. As a result, it is helping me in various ways. Now, my blog is generating some organic traffic from search engines.
Today, in this article, I will share my experiences—how I managed to rank my blog from nowhere to the first page of Google. So, just sit back and read this article until the very end.
Understanding SEO
The first step of this article is to understand why SEO is necessary. SEO is a process of optimizing your blog so that search engines can find and rank it. For Nepali bloggers, SEO is very important to compete with larger websites. With SEO, you can generate organic blog traffic from search engines.
SEO helps Nepali bloggers in various ways. The main objective of SEO is to increase blog visibility on search engines. With SEO, you can target the right audience. It also helps you generate long-term organic blog traffic. Finally, SEO plays a crucial role in improving credibility and authority in your niche.
Keyword Research (SEO FOR Small Blogs: A Guide For Nepali Creators)
Secondly, for better SEO, you must consider doing keyword research. Choosing the right keywords will help search engines understand your content. As a result, search engines will rank your content in relevant searches.
To find better keywords for a Nepali blog, you can use Google Keyword Planner. Find a keyword with a large volume that has low KD (keyword difficulty). Having low KD keywords will help your blog rank higher in search engines.
Similarly, you can also try Google Auto-Suggest. Start typing in Google and see what suggestions appear. Also, make use of long-tail keywords.
SEO-Friendly Blog Posts
While updating a blog post, make it SEO-friendly. Once you gather the right keywords, write high-quality content using those keywords. Use your main keywords in the title, headings, and the first paragraph. Write simple and engaging content. Keep your paragraphs short to improve readability.
Just like what I am doing in this article. Do not forget to interlink your blog posts. It will help reduce the bounce rate. As well, the blog views will go higher. Lastly, using subheadings will improve your content quality.
On-Page SEO
On-page SEO is required to optimize your blog content for better SEO. This is the basic structure of SEO. Everyone can do it without hiring a professional SEO specialist.
- Title Tag: Make your title short. Keep it under 60 characters. Also, include the main keywords in it.
- Meta Description: Write an engaging summary of your blog post. Your meta description should not exceed 160 characters. It must have your main keywords.
- URL Structure: Instead of a messy URL, optimize it for better SEO. Remember to include the main keywords in your URL too.
- Image Optimization: Many bloggers just ignore it, thinking that it is not necessary. Image optimization is also a part of SEO. Use an image file name and alt tag properly. Just like the above points, keywords are needed for image optimization.
- Mobile Optimization: Ensure your blog looks good on mobile devices. Most people in Nepal browse on mobile, so it is necessary.
Off-Page SEO (SEO FOR Small Blogs: A Guide For Nepali Creators)
Now, it’s time to learn about off-page SEO. Search engines like Google rank blogs higher if they are considered trustworthy and authoritative. Therefore, off-page SEO is equally important as on-page SEO.
- Guest Posting: Write for other Nepali blogs and include your blog link. Doing so will increase the backlinks to your blog.
- Social Media Promotion: Do not ever fully rely on search engines. You can also share your blog posts on various social media platforms.
- Engage in Forums: Engaging in forums is one of the best ways to build backlinks.
- Collaborate with an Influencer: You can also collaborate with a Nepali YouTuber, Blogger, or Content Creator to boost your blog’s backlinks.
Local SEO for Nepali Audience
This is for those who target a Nepali audience. Local SEO plays an important role in building a local audience. Follow the steps below to master local SEO.
- Location-Based Keywords: Use location-based keywords like “best bloggers of Nepal” or “top 10 restaurants in Kathmandu.”
- Register on Google My Business: If you have a physical store, then this can boost your business.
- List Your Blogs on Nepali Directories: Do some research and find suitable Nepali directories to list your blog.
- Write Blog Posts in Nepali: If your readers prefer the Nepali language, then give it a try.
Speed and Technical SEO (SEO FOR Small Blogs: A Guide For Nepali Creators)
Google prefers fast-loading blogs. According to research, fast-loading blogs have a high chance of ranking higher. Not only Google, but even the audience doesn’t want to visit slow-loading blogs. Therefore, it is essential to optimize your blog for speed and performance.
- Use a Fast-Loading Hosting Service: There are many good hosting providers on the market. If you can purchase an international hosting service, then that is excellent. Otherwise, Nepali hosting providers like Nest Nepal can give you good performance.
- Compress Images: For my blog, I am using the WebP image format. It automatically compresses your images and makes them lightweight.
- Use a Lightweight Theme: I am using the GeneratePress WordPress theme for my blog. You can also give it a try if you are looking for a lightweight theme.
- Enable Cache: You can find many cache plugins for a WordPress blog. For me, the SpeedyCache plugin is working like a charm.
Monitoring and Improving SEO Performance
SEO is an ongoing process. You need to track your performance from time to time. If you find any errors, then fix and improve them as soon as possible.
- Google Search Console: In Google Search Console, you can monitor your rankings and fix errors.
- Google Analytics: Here, you can track your blog traffic as well as user behavior.
- Ubersuggest: With Ubersuggest, you can find perfect keywords for your blog post.
- Yoast SEO: Yoast SEO helps you optimize your blog posts easily.
Monetizing Your SEO-Optimized Blog
Once your blog starts generating traffic, you can monetize it. There are many ways to monetize your blog. Let’s talk about them.
- Google AdSense: AdSense is the best way to monetize your blog. Read here: High-Paying Google AdSense Niches in Nepal.
- Affiliate Marketing: You can start affiliate marketing, like Daraz affiliate marketing.
- Sponsored Posts: You will get options for sponsored posts once your blog grows strong.
- Sell Digital Products: Along with Google AdSense and affiliate marketing, you can also sell digital products like e-books, courses, or templates.
Final Thoughts on SEO Strategies for a Small Blog: A Guide for Nepali Creators
In conclusion, SEO may be complicated at first, but it will give you long-lasting results. SEO is a long process. You will not get perfect results as soon as you optimize your blog. Sometimes, it takes more than a year to show results. Therefore, you need patience.
That’s all for today. If you have any queries about SEO, then just contact me. I will try my best to help you. Till then, have a good day. Happy blogging!