Blogging has been significantly increasing in recent years in Nepal. I started my blogging career a decade ago. At that time, the number of professional bloggers in Nepal was very few. But now, the time has changed dramatically. You can find thousands of professional bloggers in Nepal. In this article, we will talk about how digital marketing is changing blogging in Nepal.
Before, people used to take blogging as a hobby or an online diary. Those days are already overtaken by the new generation. Now, with digital marketing, many bloggers are turning their blogging into a profitable business. Not only that, digital marketing is playing an important role in building a brand and reaching a global audience.
How Digital Marketing Is Changing Blogging In Nepal
Before we move ahead, you can read this guide to start a profitable blog in Nepal. I have covered almost everything. So, without further delay, let’s dive into the article.
Monetization Opportunities Have Expanded
Previously, bloggers in Nepal mainly depended on Google AdSense. But now, digital marketing has opened many monetization opportunities. Now you can monetize your blog with affiliate marketing. Read this Daraz affiliate marketing guide to boost your knowledge about affiliate marketing. Along with affiliate marketing, you can also monetize your blog with sponsored content.
Many companies in Nepal are now hiring bloggers or content creators to promote their products. If you have a top-performing blog, then you can easily earn a decent amount from sponsored content. Not only that, email marketing and subscriptions are also trending options to monetize your blog.
Social Media Is Driving Traffic (Digital Marketing And Blogging In Nepal)
Social media platforms like Facebook, Instagram, and YouTube have become the biggest drivers of blog traffic. You can generate blog traffic by sharing your blog content in Facebook groups. Bloggers are also making short videos and reels to promote their blogs on social media.
I am also following this method to drive blog traffic. You can find me on Facebook, LinkedIn, Pinterest, Twitter, and Threads. These social media platforms are some of the major sources of my blog traffic.
SEO Is More Important Than Ever
There is a rumor that SEO is dead. It is completely the opposite. SEO will never lose its power. It is evolving day by day. Now, doing SEO is very challenging. You have to be very careful to rank higher on search engines.
Bloggers in Nepal are using Google Keyword Planner to find trending topics. Blogs mainly optimized for local SEO are helping Nepali bloggers build a niche audience. You may like this SEO for Blogger and SEO for WordPress guide.
Content Marketing Is Shaping Blogging Strategies
Digital marketing is not only about monetizing blogs. Many bloggers in Nepal are now more focused on content marketing. Successful bloggers are now focusing on creating high-quality content. They are also creating infographics and videos to make posts more engaging. Not only that, the trend of email marketing is also growing. Email marketing helps to keep your readers coming back.
Rise Of Niche Blogging In Nepal (Digital Marketing And Blogging In Nepal)
Digital marketing is helping bloggers in Nepal to target specific audiences. As a result, many bloggers in Nepal are now into niche blogging. Read: Best low-competitive blog niches in Nepal.
There are many profitable blogger niches. Among them, travel, tech, finance, food, and lifestyle are the most popular. Anyway, it all depends on you. Choose a niche you are more interested in.
Collaborating With Brands And Influencer Marketing
Numerous brands in Nepal are now shifting their budgets to digital marketing. With this, you will have chances to collaborate with brands. Now bloggers can partner with brands for sponsored content, collaborate with influencers to reach more audiences, and promote start-up companies.
AI And Automation Are Helping Bloggers
You can take me as an example. I am using AI to correct the grammar and spelling errors in my blog posts. Read: 5 Safe Ways to Use ChatGPT for Blogging. The growth of AI is helping me in generating blog topic ideas. With that, I am saving a lot of time. Also, I am using AI to learn something new every day.
Final Thoughts On How Digital Marketing Is Changing Blogging In Nepal
In conclusion, digital marketing has transformed a passion project into a serious business. By using social media, SEO, and influencers, bloggers in Nepal are growing their online businesses. If you are a blogger in Nepal, then now it’s time to dive into digital marketing.
That’s all for today. If you have any queries about digital marketing, then just contact me. I will get in touch with you as soon as possible. Till then, have a good day. Happy blogging!